Twitter is attempting to make its trending subjects easier to understand. The business will quickly include pinned to tweets and descriptions to some of its trends in an effort to explain how and why trending topics become trends.
” Starting today, some patterns will have a representative Tweet pinned to them to give you more insight about a trend immediately,” Twitter writes in a post. The business won’t be adding the additional context to every trending topic, a number of which are fairly self-explanatory. The modification is suggested to make it more clear why interest in a given subject is surging, without the requirement to click through and wade through a stream of tweets. The pinned tweets will be selected both by Twitter’s human managers, who likewise develop Moments, and its algorithms.