For this festival season– usually from before the Dusshera time and running till New Year or oven Pongal in the Southern States– the e-commerce platforms are expecting a 30% boost from their last year’s figure in sales.
The surge in sales is based on the increase in online shopping ever since the social distancing norms came into location.
Hope is additional buoyed by the truth that 2 of the most significant online gamers in India, Amazon and Flipkart, recorded a combined sales in the variety of Rs 5,600 crore -Rs 6,000 crore throughout their Prime Day and Huge Savings Days sale events in August.
According to a report in the Economic Times, which priced quote executives at online markets, “brand-new designs of smartphones, work-from-home and study-from-home enablers are anticipated to drive sales, while garments and fashion sales will still remain a little weak”.
Home, home appliance, sports, physical fitness and health are the other categories that aim to make impressive recovery.
If the wedding season kicks in even clothing and style market would get a bump in sales.
As we stated, the celebration season is a long, over-two-months window in India. Generally, Amazon has its Terrific Indian Celebration sale and Flipkart holds its The Big Billion Day sale around this time. In 2015, the two platforms, according to the Economic Times report, recorded about $3.5-3.7 billion in sales in the highest-selling 6 days, an increase of 33% over2018 In the general 2019 festive sale period, these platforms clocked $4.8 billion in sales.
Amazon and Flipkart have actually said that they would assist their sellers rebound in what has actually been a tough season due to the financial lockdown.
Even though the number of Covid-19 cases in India are far from subsiding, the curbs are being lifted across States and movement is expected to improve because September 1. This must assist e-commerce business to correct their logistical chain.
Likewise, e-commerce websites are expecting tier-2 cities to lead the charge for fresh need.
In basic, India’s e-commerce sector has been on a constant development, the e-commerce order volume saw a development of 20% while the GMV (Gross Product Worth) saw a rise of 23% with an average order size of Rs 1100.
Source: Economic Times
