This previous weekend, the Ikea Harajuku area in Tokyo was house to something unique: an installation starring a virtual person. The retail huge partnered with Imma, a virtual influencer, in order to explore the concept of “happiness in your home.” Over three days, those passing by the very first floor could peer into Imma’s living room, watching as she relaxed on a couch, mindlessly browsing her phone. A view into her bedroom was streamed on a screen on the second flooring, viewable from Harajuku Station.
Naturally, these weren’t genuine home, because Imma is a CG model and not an actual human. However Ikea states that it developed the setup using LED screens inside of the physical spaces, which were “curated” by Imma, to give the look of Imma being in a real location. You can enjoy a recap of the prolonged occasion listed below, though be cautioned very little happens.
For the uninitiated, Imma is part of a growing pattern of virtual influencers: essentially CG characters that are active on social media in various ways. Imma, on the other hand, is run by a talent firm for “virtual humans” and is active on both Instagram and TikTok.